Chris Mulhall.

Biography

Christopher Mulhall is a seasoned commercial executive and entrepreneur with more than 30 years of experience in sales, business development, strategic partnerships and the commercialisation of innovative business solutions.

With a career built around identifying opportunities, developing strategic relationships and converting commercial concepts into viable businesses, Christopher brings a practical, results-driven approach to enterprise development. His experience spans business development, partnership structuring, sales strategy and the creation of new revenue opportunities.

Christopher is the driving force behind SMARTMoja, an innovative membership-based mobility and energy infrastructure platform designed to connect fuel access, digital wallets, loyalty, payments and business partnerships through an integrated operating model. SMARTMoja is focused on developing practical infrastructure solutions for mobility, community and commercial markets, with a particular emphasis on scalable partnerships and sustainable commercial outcomes.

His entrepreneurial interests extend to the development of innovative business models that leverage technology, strategic alliances and shared economic participation. Through initiatives such as SMARTMoja, Christopher is exploring new approaches to fuel infrastructure, driver mobility, informal-market commerce and digital financial ecosystems.

Known for his commercial focus and ability to challenge conventional business models, Christopher works with partners, investors and operating businesses to identify opportunities, structure ventures and translate ideas into actionable commercial strategies.
His approach combines extensive sales experience with an entrepreneurial mindset, focusing on practical execution, strong commercial relationships and the creation of businesses that deliver measurable value to their stakeholders.